While there’s no denying the fact that global search engine optimization is vital for the success of an auto repair shop, the potential benefits of local SEO can’t be downplayed either, especially when it comes from searches made on smartphones. Unlike traditional search engine optimization, local SEO involves making optimizations to a website to help it rank better for a targeted local audience. Done right, local SEO marketing for auto repair shop can not only help in getting brand recognition, but can also help in improving website visibility on local listings and increasing website traffic. Regardless of the size of your auto repair business, local SEO has been proven as an effective way to help your business generate more leads that stand a good chance of converting.
With local SEO, not only is your website displayed for the appropriate query, but it also helps you gain organic leads in no time. Read on to find out five local SEO tips for auto repair shops.
- Claim and optimize your Google My Business listing- When it comes to online presence, Google My Business is the hub spot for all things local search. Furthermore, when someone searches for auto repair services, Google is going to favor auto repair shops that utilize GMB listings. Creating and/or claiming your business listing should be the first thing you do for your SEO efforts, as it will not only help in convincing more potential customers to choose your services, but it will also help in increasing your visibility on the web. Make sure you use all of the GMB features including posts, photos, reviews and much more once you add your auto repair shop.
- Garner reviews- Online reviews not only convince prospects to try your auto repair shop, but also assure search engines like Google that you have a legitimate business. Even though all review sites can help, Google My Business reviews are the fastest when it comes to increasing your Google rankings. Furthermore, make sure you send an email to your satisfied customers with a link to your Google My Business profile and ask directly for a review. Besides, these reviews will go a long way in SEO and ranking of your website.
- Add local content to your website- Considering the fact that search engines crawl through your site in search of keywords, it is vital that you add location-based content to your website, such as directions to your location, or popular monuments or buildings you are located near. In addition, make sure your physical address can be easily found on your website. This way, these location keywords will stand out to search engines, and they’ll use them to help with your site’s overall ranking.
- Focus on all search engines- While Google dominates the market share of search engines, many users search for information via other search engines too. As such, you shouldn’t totally rely on Google for optimal results. Furthermore, a good way to start is by registering your site on other search engines’ maps, such as Bing Maps among others.
- Optimize for voice search- Voice search is becoming increasingly popular with each passing day as users find it easier and more interesting to use voice applications on their mobile devices. Furthermore, some people use voice search when they are doing something important that won’t allow them to type their request into the search bar or are busy driving. Whichever way, you should follow your customer’s trends and optimize your keywords to be compatible for the voice search results. Besides, this is one of the most effective ways of getting your mobile customers to your website, as most, if not all, of these voice searchers are coming from mobile devices.
Given the fact that the vast majority of search engines are designed to provide results based on the location of the user, local SEO marketing for auto repair shops has become vital. Whether you have a small auto repair shop or a large operation with multiple service bays, make sure you keep in mind the above-mentioned tips and tricks to reach your local relevant target audience and promote your business online locally in one fell swoop!